In this interactive workshop, attendees learn the most essential factors in creating a strong, consistent brand for their business. The instructor will walk them through fun branding exercises with tangible tools to establish a solid foundation for their business brand.
- What is branding and why is it so important.
- Core Values Exercise
- Mission & Vision Statement Exercise
- Take a Brand Personality Quiz
- Identifying benefits and features of your products or services
- Identifying brand strategy and channels for sharing brand message.
- Creating a Customer Persona
- Internet Research
- Moodboard & Font Cards Exercise
- Where to research availability
- Overview of additional exercises you can do on your own
- Review of what makes a strong brand