Digital Marketing and Social Media Conference

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Name: Digital Marketing and Social Media Conference
Date: May 1, 2020
Time: 8:30 AM - 4:30 PM CDT
Event Description:

In this one-day conference, area experts will give you actionable items that you can take away and implement into your business immediately. Bring your laptop, tablet or mobile device to take full advantage of working along with the experts by creating videos, reviewing your website and social media accounts. This one day conference includes four 90 minute sessions, a keynote marketing speaker, lunch and refreshments.

Conference Schedule:

8:30am – 10:00am            Welcome and Session #1: Content Workshop!, Chantel Soumis 

In this content workshop, you’ll discover what it takes to build a powerful content strategy on a shoestring budget. Grab a piping hot cup of coffee, pen, and notepad and get ready to leave this session with a strategy to take you through to the end of 2020! Chantel Soumis is a resourceful social media influencer who has learned from the best in business on how to master the art of content creation and distribution. She’ll share what she’s learned from Gartner, Forbes, and Fortune 500 clients so you can 10x your profits.

10:15am – 11:45am          Session #2: Voice, Values & Visuals: 3 Branding Keys to Stand Out On Line, Candy Phelps

In this experiential workshop, you’ll learn the most essential factors in creating a unique and consistent brand to stand out online. Candy Phelps, will guide you through fun and interactive exercises to discover and polish your brand’s voice, values and visuals. With a more distinctive brand, you’ll be able to get noticed in the noisy world of social media and digital marketing.

11:45am – 1:00pm            Lunch and Keynote: A Better Way to Calculate Social Media ROI – Spencer X Smith

It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer X Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.

1:00pm – 2:15pm             Session #3: Matt Nelson: The Ins and Outs of Facebook Audiences

Love it or hate it; Facebook has built the most powerful marketing tool in the history of the world. Unfortunately, most businesses never make it past boosting posts or setting up a Pixel. In this workshop, Matt Nelson with and will walk you through the basics of Facebook’s Saved, Custom, and Lookalike Audiences, which allow marketers to create highly targeted ads during any part of the sales process.

2:30pm – 4:30pm             Session #4: Josh Klemons: 10 Social Media Tips and Strategies You Should Be Utilizing Today

Sometimes it feels like the only constant in digital marketing is change. But here’s the thing — if you’re chasing shiny, new objects at the expense of your brand’s core strategy, you are never going to find the success you seek. Join digital storyteller and strategist, Josh Klemons of Reverbal Communications to talk about 10 social media tips and strategies you should be utilizing today. These tips and strategies aren’t about vanity metrics, but about building and developing a solid foundation and finding ways to grow and connect with your audience on an ongoing basis, regardless of platform. We’ll cover topics like the importance of blogging, understanding your analytics, why and how to optimize your accounts and much, much more.

Event Media:
Grainger Hall, UW-Madison, Madison, WI 53706
Date/Time Information:

Schedule: 8:30 am- 4:30 pm

Date: Friday, May 1, 2020

Contact Information:
Heather Ferguson, SBDC Program Manager
$259 (includes lunch and refreshments)
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