Identifying and Utilizing your Business Superpower to Grow your Business

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Name: Identifying and Utilizing your Business Superpower to Grow your Business
Date: October 15, 2018
Time: 8:30 AM - 12:00 PM CDT
Event Description:

Every business has a superpower, it is your unique value proposition. To discover this you need to start with your customers’ needs and put yourself in their shoes. Then you need to look at the solution you are providing and communicate from your customer point of view why your solution is better.

In this half day experiential workshop, you will use the Lean Canvas to identify your business pain points and explore how to use it as a diagnostic tool to create business solutions. We will discuss how business empathy drives sales and how your business superpower can set you apart from the competition. You will learn how to use the canvas as a tool to make confident business decisions.

Who should attend?

Business owners and Managers.

Learning Objectives:

  • Complete a Lean Canvas – outline the content of your business plan
  • Embrace Business Empathy – set your business to give meaning to your business plan
  • Crystallize your Unique Value Proposition – your business “superpower”
  • Utilize the Lean Canvas – as a tool to make smart business decisions
  • Evaluate your business activities – against your business superpower and your plan

Workshop Outline:

  • A clear understanding of your unique value proposition (your superpower)
  • Identified pain points and business solutions to reduce and eliminate them
  • A lean canvas that you can use to grow and expand your business
Grainger Hall, UW-Madison, 975 University Ave, Madison, WI 53706
Date/Time Information:
October 15, 2018; 8:30 am - Noon
Contact Information:
Julie Wood 608-263-9675
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What Others Have Said

  • Kudos to the Chamber and the Small Business Advisory Council for the creation of the Road Construction Survival Guide. It connects the affected businesses with the city departments and the construction company in charge. The regular meetings and contact with the correct people makes a huge difference in coping.

    Teena Browder, Cork ‘n Bottle
  • My small business has a voice in local politics with the Greater Madison Chamber of Commerce, I have a voice here. We’re all business people and we look at the bottom line. The return on investment from my Chamber membership and the advocacy it provides is far above what I get from other organizations.

    Tim Lightner, Owner, Two Men and a Truck
  • The Chamber has worked tirelessly to promote the interests of the local business community, and to create and preserve the conditions that allow businesses to thrive, for the good of the entire community. I can think of no organization that is better equipped to guide us through this time than the Greater Madison Chamber of Commerce, and we all owe it our full support, to our mutual benefit.

    David Stark, President, Stark Company Realtors
  • The Greater Madison Chamber of Commerce has been an excellent resource for my small business. The Chamber provides multiple channels for business awareness, networking opportunities and helpful educational programs. Being a member of the Chamber has really made a difference in helping expand my business visibility, growth and development in Dane County.

    John Vardallas, CAE, Founder/CEO, The American BoomeR Consulting Group