SMALL BIZ: Balancing Human Connection with Automation – What Your Customers Want with Zendesk’s Sam Boonin

In this day and age, customers expect the speed and efficiency of automated service, yet still crave the warmth of human connection. So how do you, as a business owner, appeal to these consumer demands? Sam Boonin, VP of Product Strategy at Zendesk, shares omni channel strategies that will help you build better relationships with your customers. Learn how to use social media, chat, text, and embedded support to further your business dream.