“Going Live” is often not as easy as Facebook would like you to believe. The key to truly owning the moment is having a plan in place – whether you’re covering an event or just reacting to one. Join Lauren Teague, the original voice behind @PGATOUR social media, as she recounts her experiences from inside the ropes of golf’s biggest events, and lessons of how real-time content is produced in real life. Learn why committing to your audience’s experience through purposeful and cohesive storytelling results in greater clarity and forges deeper connections, and leave with the tools to plan and rehearse, so you can be ready to go live in the moments when every minute counts.