Today, smart marketers understand that building an engaged and loyal community is far more valuable than the most viral of posts. And that means Facebook Groups are the future of effective social media marketing! But how does it all work? In this session led by digital strategist Josh Klemons, you’ll learn how to start a Facebook group, get tips and tricks for growing and moderating your group and explore examples of brands who really know what they’re doing in this space. Over 400 million Facebook users are already actively using Facebook Groups. It’s time to join them!