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Using Lead Pages and Lead Magnets to Grow your Customer Base

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Name: Using Lead Pages and Lead Magnets to Grow your Customer Base
Date: November 8, 2018
Time: 8:30 AM - 12:00 PM CST
Event Description:

If your website is not performing for you, it is just taking up space. A high performance website is like having another employee on your team who never sleeps and never goes on vacation, churning out business leads as your customers are researching solutions you can solve. In this powerful workshop, learn how to build a lead generation engine for your business site as we discuss ways to attract and compel users with valuable content and specialized pages on your site that are hyper focused on driving new business potential your way.

  • Lead Magnets; what they are and how to build them
  • How to align lead magnets to the needs of your audience
  • Lead Pages; what they are and why they’re essential to any marketing campaign
  • How to craft a compelling landing page
  • Looking at some popular lead-gen tools available
  • How to nurture a new lead most effectively

 

Location:
UW-Madison, Grainger Hall, 975 University Ave, Madison, WI 53706
Date/Time Information:
November 8, 2018; 8:30am - Noon
Contact Information:
Julie Wood 608-263-9675
Fees/Admission:
$149
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What Others Have Said

  • Kudos to the Chamber and the Small Business Advisory Council for the creation of the Road Construction Survival Guide. It connects the affected businesses with the city departments and the construction company in charge. The regular meetings and contact with the correct people makes a huge difference in coping.

    Teena Browder, Cork ‘n Bottle
  • My small business has a voice in local politics with the Greater Madison Chamber of Commerce, I have a voice here. We’re all business people and we look at the bottom line. The return on investment from my Chamber membership and the advocacy it provides is far above what I get from other organizations.

    Tim Lightner, Owner, Two Men and a Truck
  • The Chamber has worked tirelessly to promote the interests of the local business community, and to create and preserve the conditions that allow businesses to thrive, for the good of the entire community. I can think of no organization that is better equipped to guide us through this time than the Greater Madison Chamber of Commerce, and we all owe it our full support, to our mutual benefit.

    David Stark, President, Stark Company Realtors
  • The Greater Madison Chamber of Commerce has been an excellent resource for my small business. The Chamber provides multiple channels for business awareness, networking opportunities and helpful educational programs. Being a member of the Chamber has really made a difference in helping expand my business visibility, growth and development in Dane County.

    John Vardallas, CAE, Founder/CEO, The American BoomeR Consulting Group