Madison Region Economic Partnership (MadREP)

Thrive is the economic development partnership for the eight-county Madison Region with a vision to create a dynamic environment where people and businesses prosper.

We are committed to providing businesses and communities with efficient access to capital; growing the industries and sectors that comprise our region's greatest assets; informing smart decision-making by delivering valuable research and data; and collaborating across communities to share best practices and promote our region.

We create value with initiatives that focus on long-term, sustained results aimed at building the region's competitive advantage while preserving and enhancing quality of life.

Thrive is currently spearheading Advance Now: Madison Region's Strategy for Economic Growth, a comprehensive, action-oriented regional economic development strategy that will systematically move the Madison Region's economy forward. The eight-month development process will engage citizens, as well as public- and private-sector leaders from throughout the region, to define a shared vision for sustained economic growth. The project will culminate in a detailed implementation plan that includes tangible performance metrics, capacity assessments, and one-to-five year action plans.